Building the bridge between Blog Traffic and Lead Generation

Building the bridge between Blog Traffic and Lead Generation

Phil Youngcontent marketing, customer journey, marketing intelligence Leave a Comment

Before you jump into this post, I would like to say thanks Kristen Deyo @ SmartBug Media for articulating a topic running around inside my head for some time for many of my clients. They are the highest-rated agency among all of HubSpot’s partners. Kristen says “Turning your blog into a lead generation engine is no easy feat, but it …

Customer experience in a café

Phil Youngretail marketing and branding 2 Comments

Coming back from a client meeting the other day I wanted to grab a coffee. Spotting a favourite bean of mine Gabriel I stepped into this café and was greeted with an enthusiastic welcome to their happy hour and at once felt part of their community.As I placed my order,  I was presented a killer offer, heads or tails for …

Getting your healthcare content marketing right

Phil Youngcontent marketing, healthcare marketing, marketing intelligence Leave a Comment

To build an engaged audience as a healthcare entity, using content marketing and related tactics its a juggling act when it comes to selecting content? Wellness? Food? Maladies? Trends? You can’t be topically authoritative about everything, what topics do you pick?We came across a post in ‘Convince and Convert’  and wanted to share this bigtime. Their friends at Ceralytics shedded …