How to Establish the Know, Like, and Trust Factor with Your Patients

Phil Youngcontent marketing, customer journey, healthcare marketing Leave a Comment

December 15, 2023 / Phil Young / Leave a Comment / content marketing, customer journey, healthcare marketingHow to establish the Know, Like, and Trust Factor with your Patient BuyersPatients are taking their health into their own hands and, by doing so, care more and more about establishing a know, like, and trust relationship with a potential practice before walking through the doors or booking an appointment. Showing a …

Buyer personas a must for all marketers

Phil YoungAnalysis, marketing intelligence, retail marketing and branding Leave a Comment

Do you know who your typical customers are, where they like to shop, how much they make, and if they have kids?All these things may not seem important to you compared to the product you sell, but they are essential characteristics for your customers and how they make their purchasing decisions. These characteristics are a significant point of discussion with …

Asking the right questions

Phil YoungAnalysis, marketing intelligence

Askingthe right questionsWhat do customers dream about? What do they aspire to achieve, or what would be a big relief to them?Our customers dream about success and growth in their businesses. They aspire to achieve higher sales, greater brand recognition, and deeper customer connections.Our company’s marketing and customer behaviour expertise has helped clients achieve steady growth. We’ve worked with B2B and B2C …

A 3 step guide to focus on what your patient wants most and what your practice does best

What’s your success sweetspot?

Phil Youngcontent marketing, customer journey, healthcare marketing

What’s your success sweetspot?Focus on what your patient wants most and what your practice does best.Step 1. Create Your Patient Personas The first crucial step is to map your patient’s digital journey with a patient-centric mindset. With so many different options for healthcare services, it is essential to design an effective strategy. Ask yourself some tough questions… Why would a …

The state of sales

Phil Youngmarketing intelligence Leave a Comment

Before we launch into 2021 we were given the opportunity to access valuable insight into an environment that has seen its processes and workflows challenged dramatically in 2020, sales, by the significant shift in consumer and business perceptions. HubSpot conducted “The State of Sales and the Customer Experience in Australia- 2020 and beyond” a research program with Australian sales leaders and consumers in September …

Building the bridge between Blog Traffic and Lead Generation

Building the bridge between Blog Traffic and Lead Generation

Phil Youngcontent marketing, customer journey, marketing intelligence Leave a Comment

Before you jump into this post, I would like to say thanks Kristen Deyo @ SmartBug Media for articulating a topic running around inside my head for some time for many of my clients. They are the highest-rated agency among all of HubSpot’s partners. Kristen says “Turning your blog into a lead generation engine is no easy feat, but it …

Customer experience in a café

Phil Youngretail marketing and branding Leave a Comment

Coming back from a client meeting the other day I wanted to grab a coffee. Spotting a favourite bean of mine Gabriel I stepped into this café and was greeted with an enthusiastic welcome to their happy hour and at once felt part of their community.As I placed my order,  I was presented a killer offer, heads or tails for …