Simply because your brand is your reputation. All businesses benefit from great branding, but it is more critical in healthcare. Why? Because the decisions we make concerning our health are the most significant. You will buy a couple of tacos from a vendor you hardly know, but cardiac surgery? No. You must trust your healthcare providers, whether you know them or not.
In this always-plugged-in era, if you need a reputation for your practice, then you need branding too. Why? Because like other businesses, doctors are providing a service, too. When a patient hears your name, what do you hope he or she says about your practice? Branding will not only differentiate your practice from your competitors but will also instill trust and confidence in your patients. Active branding is necessary to ensure your medical practice is perceived well by your patients.