marketing intelligence

Buyer personas a must for all marketers

Phil Young May 28, 2025Analysis, content marketing, customer journey, marketing intelligence, retail marketing and branding 5 Comments

Understanding your typical buyers is crucial for tailored marketing strategies. By defining buyer personas, you can gain insights into your customers’ needs and interests, which ultimately helps in creating relevant content and marketing campaigns.
With this knowledge, you can discover where your customers spend their time online and improve lead quality. Leveraging these personas ensures consistency across your business and aids in product development that aligns with customer preferences.
Investing time in understanding your ideal customers can lead to long-term benefits for your company.

Asking the right questions

Phil Young November 7, 2024Analysis, marketing intelligence

With our experience in marketing and understanding customer behaviour, we’ve been able to help many businesses not just grow steadily but also aim even higher. We’ve partnered with businesses selling to other companies and those selling directly to consumers across various industries for over ten years.

Remember the resonance of that push by your dad on your swing

8 tips to make your emails more effective

Phil Young October 21, 2024marketing intelligence Leave a Comment

Do you need help to create impactful email campaigns that truly resonate with your audience? As inbound marketing specialists, we understand the challenges and complexities of delivering targeted and personalised messages to your audience.

Uncover valuable marketing insights by leveraging targeted analytical inquiries

Phil Young July 9, 2023Analysis, marketing intelligence

When analysing data, it’s essential to ask the right questions. Take the time to consider what information is most important to your specific goals and objectives. Uncover unnoticed insights and patterns by asking targeted, analytical queries.

The state of sales

Phil Young December 9, 2020marketing intelligence 2 Comments

Before we launch into 2021 we were given the opportunity to access valuable insight into an environment that has seen its processes and workflows challenged dramatically in 2020, sales, by the significant shift in consumer and business perceptions. HubSpot conducted “The State of Sales and the Customer Experience in Australia- 2020 and beyond” a research program with Australian sales leaders and consumers in September …

Building the bridge between Blog Traffic and Lead Generation

Phil Young November 17, 2020content marketing, customer journey, marketing intelligence Leave a Comment

Before you jump into this post, I would like to say thanks Kristen Deyo @ SmartBug Media for articulating a topic running around inside my head for some time for many of my clients. They are the highest-rated agency among all of HubSpot’s partners. Kristen says “Turning your blog into a lead generation engine is no easy feat, but it …

Getting your healthcare content marketing right

Phil Young April 29, 2018content marketing, healthcare marketing, marketing intelligence Leave a Comment

To build an engaged audience as a healthcare entity, using content marketing and related tactics its a juggling act when it comes to selecting content? Wellness? Food? Maladies? Trends? You can’t be topically authoritative about everything, what topics do you pick?We came across a post in ‘Convince and Convert’ and wanted to share this bigtime. Their friends at Ceralytics shedded …