Buyer personas a must for all marketers

Phil YoungAnalysis, customer journey, marketing intelligence, retail marketing and branding Leave a Comment

Why understanding customer personas is crucial for your business success.Do you know who your typical customers are, where they like to shop, how much they make, and if they have kids?The characteristics that may seem insignificant to you compared to the product you sell are actually essential for your customers and their purchasing decisions. These characteristics are crucial points of …

Establish the Know, Like, and Trust Factor with Your Patient buyers

Establish the Know, Like, and Trust Factor with Your Patient buyers

Phil Youngcontent marketing, customer journey, healthcare marketing Leave a Comment

To effectively build trust with your patient buyers, it is essential to focus on creating a strong foundation of familiarity, likability, and reliability. By understanding the “Know, Like, and Trust” factor, healthcare professionals can foster enduring relationships with their patient buyers. This involves being transparent, consistent, and demonstrating genuine care and concern.

A 3 step guide to focus on what your patient wants most and what your practice does best

What’s your success sweetspot?

Phil Youngcontent marketing, customer journey, healthcare marketing

What’s your success sweetspot?Focus on what your patient wants most and what your practice does best.Step 1. Create Your Patient Personas The first crucial step is to map your patient’s digital journey with a patient-centric mindset. With so many different options for healthcare services, it is essential to design an effective strategy. Ask yourself some tough questions… Why would a …

Building the bridge between Blog Traffic and Lead Generation

Building the bridge between Blog Traffic and Lead Generation

Phil Youngcontent marketing, customer journey, marketing intelligence Leave a Comment

Before you jump into this post, I would like to say thanks Kristen Deyo @ SmartBug Media for articulating a topic running around inside my head for some time for many of my clients. They are the highest-rated agency among all of HubSpot’s partners. Kristen says “Turning your blog into a lead generation engine is no easy feat, but it …

Getting your healthcare content marketing right

Phil Youngcontent marketing, healthcare marketing, marketing intelligence Leave a Comment

To build an engaged audience as a healthcare entity, using content marketing and related tactics its a juggling act when it comes to selecting content? Wellness? Food? Maladies? Trends? You can’t be topically authoritative about everything, what topics do you pick?We came across a post in ‘Convince and Convert’  and wanted to share this bigtime. Their friends at Ceralytics shedded …