Building awareness with a focus on your customer needs

Building awareness

Phil Young content marketing, customer journey, healthcare marketing

What’s your success sweetspot?Focus on what your patient wants most and what your practice does best. Step 1. Create Your Patient Personas The first crucial step is to map your patient’s digital journey with a patient-centric mindset. With so many different options for healthcare services, it is essential to design an effective strategy. Ask yourself some tough questions… Why would …

Building the bridge between Blog Traffic and Lead Generation

Building the bridge between Blog Traffic and Lead Generation

Phil Young content marketing, customer journey, marketing intelligence Leave a Comment

Before you jump into this post, I would like to say thanks Kristen Deyo @ SmartBug Media for articulating a topic running around inside my head for some time for many of my clients. They are the highest-rated agency among all of HubSpot’s partners. Kristen says “Turning your blog into a lead generation engine is no easy feat, but it …

Getting your healthcare content marketing right

Phil Young content marketing, healthcare marketing, marketing intelligence Leave a Comment

To build an engaged audience as a healthcare entity, using content marketing and related tactics its a juggling act when it comes to selecting content? Wellness? Food? Maladies? Trends? You can’t be topically authoritative about everything, what topics do you pick?We came across a post in ‘Convince and Convert’  and wanted to share this bigtime. Their friends at Ceralytics shedded …