Buyer personas a must for all marketers

Phil Young marketing intelligence, retail marketing and branding Leave a Comment

Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have?As a whole, all these things may not seem important to you compared to the product you sell, but they are important characteristics for your customers and how they make their purchasing decisions. This …

Customer experience in a café

Phil Young retail marketing and branding Leave a Comment

Coming back from a client meeting the other day I wanted to grab a coffee. Spotting a favourite bean of mine Gabriel I stepped into this café and was greeted with an enthusiastic welcome to their happy hour and at once felt part of their community.As I placed my order,  I was presented a killer offer, heads or tails for …