Customer experience in a café

Phil Young retail marketing and branding Leave a Comment

Coming back from a client meeting the other day I wanted to grab a coffee. Spotting a favourite bean of mine Gabriel I stepped into this café and was greeted with an enthusiastic welcome to their happy hour and at once felt part of their community.

As I placed my order,  I was presented a killer offer, heads or tails for a free coffee, this was memorable and bang I was converted. 

Lots of laughs and smiles, they flipped, the unexpected worked. A neat little bit of marketing. Drop in to J M Formula if you are in that part of town between 11-12. And I won the toss, thanks guys!

Four principles at work here which is a mantra for us;
Teach them something.
Entertain. Inspire. Make them smile.
Help them make a good decision.
Make their lives a bit easier.

Over to you

If you are not sure how to market your retail business, Ys can assist you. Our marketing specialists can develop  custom campaigns unique to your needs. For more information, reach out from our contact form.

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