Buyer personas a must for all marketers

Phil YoungAnalysis, customer journey, marketing intelligence, retail marketing and branding Leave a Comment

Why understanding customer personas is crucial for your business success.Do you know who your typical customers are, where they like to shop, how much they make, and if they have kids?The characteristics that may seem insignificant to you compared to the product you sell are actually essential for your customers and their purchasing decisions. These characteristics are crucial points of …