How healthcare marketing differs from traditional marketing.
So what’s the main difference between healthcare marketing and traditional marketing, as in commercial marketing that purveyors of goods and services, like electronics, haircuts, and cars, may use? Well, commercial marketing seeks to communicate and deliver value to a customer and to manage a customer relationship in a beneficial way to the product/service company and its stakeholders. Benefited how? Well, financially mainly. So the end goal of commercial marketing is to financially benefit the company and its stakeholders.
But healthcare marketing is a bit different. The aim of healthcare marketing is to benefit the consumers, which happen to be the public and thus potential current, or future, patients. So, organizations like the Centers for Disease Control and Prevention (CDC), aren’t trying to make a quick buck for themselves by trying to promote important health information. Instead, they’re trying to improve the population’s health by encouraging the value of a person’s health just as much as commercials might make them value the next cool phone.