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  • Home
  • Recent work
    • A national manufacturer
    • A medical centre
    • A retailer in health
    • A global software vendor
  • About
  • Contact
  • Blog
    • Building the bridge between Blog Traffic and Lead Generation
    • Getting your content marketing right
    • Customer experience in a café
    • Importance of customer personas

Tag Archive

Below you'll find a list of all posts that have been tagged as “Brand Development”

Brand development is the result of being the eyes and ears of a company, product or service. Without this constant vigilance, the objective of attracting and retaining loyal customers by delivering a product that is always aligned with what the brand promises, loses its competitive advantage.

We understand

for Consumers: a brand provides a decision-making-shortcut when feeling indecisive about the same product from different companies.

for Employees/shareholders/third-parties: Besides helping consumers to distinguish similar products, successful branding strategies add to a company’s reputation. This asset can affect a range of people, from consumers to employees, investors, shareholders, providers, and distributors. As an example, if you don’t like or don’t feel connected to a brand, you would probably not want to work for it. However, if you feel like the brand understands you and offers products that inspire you, you would probably desire to work for it and be part of its world.

A retailer in health

Phil Young August 21, 2017 Retail

A national manufacturer

Phil Young January 10, 2017 Industrial

A global software company

Phil Young January 10, 2017 Technology

medical

Phil Young January 7, 2017 Medical

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What we love doing

Brand Development (4) Catalogue Design (1) Content Marketing Ideas (3) Healthcare Marketing (1) medical practice marketing (1) Medical visual identity (1) medical web design (1) retail marketing (1) waiting room video presentation (1) wayfinding system (2)
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