Buyer personas a must for all marketers

Phil Young marketing intelligence, retail marketing Leave a Comment

Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have? As a whole, all these things may not seem important to you compared to the product you sell, but they are important characteristics for your customers and how they make their purchasing decisions. …

Customer experience in a café

Phil Young retail marketing Leave a Comment

Coming back from a client meeting the other day I wanted to grab a coffee. Spotting a favourite bean of mine Gabriel I stepped into this café and was greeted with an enthusiastic welcome to their happy hour and at once felt part of their community.As I placed my order,  I was presented a killer offer, heads or tails for …