The state of sales

Phil Young Uncategorised Leave a Comment

Before we launch into 2021 we were given the opportunity to access valuable insight into an environment that has seen its processes and workflows challenged dramatically in 2020, sales, by the significant shift in consumer and business perceptions. HubSpot conducted “The State of Sales and the Customer Experience in Australia- 2020 and beyond” a research program with Australian sales leaders and consumers in September …

Building the bridge between Blog Traffic and Lead Generation

Building the bridge between Blog Traffic and Lead Generation

Phil Young content marketing, customer journey, marketing intelligence Leave a Comment

Before you jump into this post, I would like to say thanks Kristen Deyo @ SmartBug Media for articulating a topic running around inside my head for some time for many of my clients. They are the highest-rated agency among all of HubSpot’s partners. Kristen says “Turning your blog into a lead generation engine is no easy feat, but it …

Buyer personas a must for all marketers

Phil Young marketing intelligence, retail marketing Leave a Comment

Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have? As a whole, all these things may not seem important to you compared to the product you sell, but they are important characteristics for your customers and how they make their purchasing decisions. …

Customer experience in a café

Phil Young retail marketing Leave a Comment

Coming back from a client meeting the other day I wanted to grab a coffee. Spotting a favourite bean of mine Gabriel I stepped into this café and was greeted with an enthusiastic welcome to their happy hour and at once felt part of their community.As I placed my order,  I was presented a killer offer, heads or tails for …

Getting your content marketing right

Phil Young healthcare marketing Leave a Comment

To build an engaged audience as a healthcare entity, using content marketing and related tactics its a juggling act when it comes to selecting content? Wellness? Food? Maladies? Trends? You can’t be topically authoritative about everything, what topics do you pick?We came across a post in ‘Convince and Convert’  and wanted to share this bigtime. Their friends at Ceralytics shedded …