Importance of customer personas

Phil Young marketing intelligence, retail marketing Leave a Comment

Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have? As a whole, all these things may not seem important to you compared to the product you sell, but they are important characteristics for your customers and how they make their purchasing decisions. …

Getting your content marketing right

Phil Young healthcare marketing Leave a Comment

To build an engaged audience as a healthcare entity, using content marketing and related tactics its a juggling act when it comes to selecting content? Wellness? Food? Maladies? Trends? You can’t be topically authoritative about everything, what topics do you pick? We came across a post in ‘Convince and Convert’  and wanted to share this bigtime. Their friends at Ceralytics …